Consider using an illustrator to get a custom logo or illustration for your marketing.

Royalty-free photography and illustration is inexpensive but could show up in your competition's campaign. Rights-managed photography and illustrations are more exclusive, but can be expensive. We’ve asked Kevn Lambson, an artist who excels in many media, to tell us about custom illustrations.

"An illustration can make your company stand out. The Saturday Evening Post knew this when they employed Norman Rockwell. Or pick up a copy of Reader’s Digest and you’ll see the work of C.F. Payne. These famous editorial illustrators made their mark in a big way, and ultimately their clients gained a marketing edge.

"Designers and illustrators often work together to create a mascot, a logo, or a label for your restaurant’s salsa. They should make sure that the new designs work with your current marketing materials. When Wild Woman Design calls I’m eager to learn what project Karin has up her sleeve, because past projects have been enjoyable and successful. The client, ultimately, gets the prize that this positive working environment produces.

"Is it expensive, you may ask? Illustrators will charge slightly more than a photographer who is comparably established. Don’t forget, though, that an illustrator can create an image of something that doesn’t exist. That’s often very handy. Be prepared to wait longer than you would for a photographer to complete the work, though. We’re not Polaroid cameras, after all!"

Kevn Lambson is one of Wild Woman Design’s illustration resources. You can learn more about his work at www.IdearStudios.com. You can learn more about working with an illustrator in my article “How to work with an illustrator”at www.wildwomandesign.com/articles.html.

Wild Woman Design specializes in creating the right images for businesses. From developing logos to choosing color schemes to designing a look for Web sites and brochures, we make sure your business always looks its best.

For more information about our services, including testimonials and samples of our work, please visit our Web site at www.WildWomanDesign.com.

Looking for fresh, innovative, results-driven graphic design? Check out our portfolio, or contact us for a free quote on your specific project.
858.720.1484

This is just a small sampling of Kevn's work. These illustrations all make the company or service stand out and be remembered.

Need an article for your website or e-newsletter? Feel free to use one of ours – just keep the copyright/author information intact. You can find articles at www.WildWomanDesign.com.

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