Creative ways to use direct mail

Staying in touch with your customers is always a good idea. And direct mail is a great way to do it. (In fact, with e-mail so prominent nowadays, sending a direct mail piece can make an even bigger impact.) But if you really want to stand out from the crowd, then get creative.

One company that was moving to a new location mailed rocks to all their clients with an announcement that they were just a stone's throw away. Food is always good – how about making a chocolate version of your business card? Or if you're having a grand opening, mail keys to potential customers where only one key opens the box with the prize.

What can you mail your customers to get their attention and their business? See how many ideas you can come up with, then try a few. The results could amaze you.

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