Does your premium fit your message?

You hear all the time how great premiums are at promoting your business. So, one day you decide to imprint pens with your business' name and logo on them.

STOP! Does a pen really fit your business' message?
You can be more creative than that. There are literally hundreds, if not thousands, of items out there that you can imprint with your business' information. So why wouldn't you pick a premium that reinforces your business' message?

At WWD, we have a couple of premiums we really like. One is a very cool noisemaker that has a bubble wand in the handle. This toy is from a premium provider company. It has the company's name, logo, phone number and website address. It also asks where our logo is. The company's pitch is that it will help you come up with memorable, creative premiums.

We love this toy. Not just because it's fun to play with, but also because it's a great example of a company using a premium to reinforce its message.

Now, once you select the right premium that fits your business' message, don't forget to put contact information on there. Here at WWD, we have another toy we enjoy playing with. It's a yoyo that lights up. It's the coolest yoyo we've ever seen. However, the only thing printed on it is a name that means nothing to us. No contact information, no slogan, no website, and most importantly, no clue to what the company does or why this yoyo would best represent the company's products or services. So, even though the premium was great, the company in essence wasted its money.

For more ideas on how to promote your business using premiums, check out our article "How to use premiums to promote your business" on our website, www.wildwomandesign.com

Wild Woman Design specializes in creating the right images for businesses. From developing logos to choosing color schemes to designing a look for Web sites and brochures, we make sure your business always looks its best.

For more information about our services, including testimonials and samples of our work, please visit our Web site at www.WildWomanDesign.com.

Need an article for your website or e-newsletter? Feel free to use one of ours – just keep the copyright/author information intact. You can find articles at www.WildWomanDesign.com.

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