Use your image consistently

What's image? Typically, a business' image consists of logo, slogan, color, fonts, etc. It's also known as your corporate identity or business' brand (although brand constitutes more than just image – it also includes your business' message). Image building is important so that people think about your business when they need your products or services.

Once you've selected your image, make sure you use it in a consistent manner. This makes it easier for people to tie your logo to you. Use the same colors, fonts and logo on everything – brochures, websites, print ads, etc. Don't forget to add your complete contact information. And get it in front of people as much as you can. The more people see your image, the more likely they'll remember you (most people need repeated exposure to act upon the information).

For more tips on creating an image, check out our "How a logo can help brand your business" article on our website, www.wildwomandesign.com.

Wild Woman Design specializes in creating the right images for businesses. From developing logos to choosing color schemes to designing a look for Web sites and brochures, we make sure your business always looks its best.

For more information about our services, including testimonials and samples of our work, please visit our Web site at www.WildWomanDesign.com.

Need an article for your website or e-newsletter? Feel free to use one of ours – just keep the copyright/author information intact. You can find articles at www.WildWomanDesign.com.

AOL Users: Please add us to your address book so you'll continue receiving future issues.

Your feedback is always welcome and appreciated! Contact us.